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The surprising reasons I love a start-up environment

Anna Atanasova
Anna Atanasova

In my 15 years of professional experience at being a marketer, I worked for large corporate companies with huge marketing budgets, marketing agencies and small start-up businesses. Whilst there are various benefits of working for all of them, after starting at Engage Property Technology I fell in love with what I now call “a clean start up environment” and below are the main reasons why:

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Selling B 2 B when your end user is C

Alison Batty
Alison Batty

When pitching Engage, we are usually presenting to key decision makers in a boardroom in a typical business to business format.  Our proposals and justification focuses on deliverables to suit the business or organisation (as it should – they are, after all, placing the order!).  However, it is our client’s customer, not the business, who will be using Engage.

So, we’re really a B to C via B business! 

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Mitesh Patel: Engage 2017 Review – Looking ahead in 2018

Mitesh Patel
Mitesh Patel

Let’s be honest, it’s been a tough year for the newcomer in the proptech arena; even more so for me, as when this journey started, I never knew that this is the box we would be inserted within.

The property sector is such a relevant representation of the current market as it has so many challenges to overcome. From government led initiatives, legacy service models, new aggressive investors attacking the market, to lettings and property management models being created, new sales - and alongside all this there are those that are just trying to hold on to what they have got.

Diversification has been attempted by many to address these changes in the sector and to protect margins or better guarantee returns, some faster than others and with various degrees of success. In my humble opinion, all this has been led by two things: customer demand and customer expectation. Which is what inspired Engage in the first place!

So, let me share my 2017 Engage review.

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Build vs Buy – Innovation is required, but do technology service providers make more sense than doing it in house?

Huw George
Huw George

For many years the “build vs buy” question has been mulled over by business leaders to resolve the many challenges they face to run a smooth operation.

Pros and cons are weighed up as they try to find the most cost effective and efficient solution for their business. The difficulty comes in accurately assessing both the financial impact and potential long-term effects of this decision, often leaving those on the front line of the business dealing with the problem while they wait for the solution.

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Housing associations and private renting – are expectations that different?

Alison Batty
Alison Batty

Engage delivers portals to both the private and not for profit property sectors. From the start we noticed that there is a clear distinction in the way to approach, promote and propose to organisations across these sectors.  Whether planning for events, blogging, publishing and generating leads, there is a clear divide in resources and approach between the two groups. Housing and property publications generally target specific sectors independently and events are typically primarily focused on social housing or the private sector rather than renting or housing in general.

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Justifying the cost of customer portals

Peter Watson
Peter Watson

Recently, a company approached us wanting to implement the full range of customer portals from Engage Prop Tech. This included Lettings, Resident, Concierge, Investor and Commercial.

Their issue was that for them, the cost of implementation and monthly fees felt substantial and although they could see that the technology was something they needed, they were struggling to justify the cost.

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