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Going on a self-serve digital journey? Don’t forget the customer!

Anna Atanasova
Anna Atanasova

Guest Blog by Mark Hobart @Clearview

Digital journey

I am motivated to see the level of innovation being shown by social housing organisations in recent times, embracing channel shift and taking their customers on a digital journey. The end game is an environment where the customer can undertake a large proportion of (if not all) engagement with the organisation in a self-serve way.

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